How to apologise on Twitter

This morning Jimmy Carr said sorry for avoiding some of his tax bill. This is a text book apology done over Twitter. Nice and simple. Gives the facts. Takes responsibility. Sounds human. Makes an apology and describes an outcome.

I’ll point out again that I’m not an especial fan of Jimmy Carr but it’s worth noting this is a Twitter apology done well. A nice case study for anyone concerned with reputation, issues and crisis management in social media.

Hopefully the debate will now move on to discuss the institutional structures that support and condone tax avoidance and move away from scapegoating individuals.

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