Tag Archives: change management

Want to change behaviour? Pull the trigger…

My third post about motivation is inspired by the second talk I saw Michael Wu deliver recently – the Science of Gamification.

Roy Rogers on his horse Trigger

At the heart of gamification is the observation that we avoid work in preference to play. So perhaps if we can introduce elements of the game to the working world, we might be able to influence behaviour to achieve a business purpose.

Wu’s definition: gamification is the use of game mechanics/dynamics to drive game-like engagement and actions in non-game environments (e.g. work, education, exercise, etc.)

My interest was piqued with that mention of engagement… Here we are in the world of motivation once more. Wu demonstrated how gamification dynamics are mirrored throughout behavioural psychology and economics.

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Breathlessly evangelical

At the risk of sounding breathlessly evangelical, I believe in the evolution of more authentic democratic businesses, driven by the power of today’s empowered and enfranchised customers.

The relationships between businesses and their stakeholders – customers, employees, partners – are continually transforming, primed by an environment marked by the proliferation of choice, disintegration of trust and the powerful ever-developing agency, opportunity and access that social media represents.

This blog is intended to examine this business evolution. I’m interested in how that change comes about. How will inspirational theory be translated into the daily nitty gritty of running a business? What are the organisational changes that will be demanded? How will companies manage those changes. Who will drive and champion this? What will be the structures? How will working practices alter? And what of stakeholder trust, engagement and motivation?

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