Tag Archives: Customer service

Is social CRM in? Is social CRM out? In… Out… In… Out… Shake it all about

The hokey cokey. What if that really is what it's all about?

What a confusing world we live in.  A couple of weeks ago one leading thinker would have had us believe Social CRM is dead. A week later, it’s not dead, it just needs to evolve.

Thankfully this week Facebook has come to our rescue. Step back from the life support machine, it lives.

At the risk of contributing to this hokey cokey of business buzzwords, and as much for my own clarity as anything, I thought I’d try to apply a touch of logic.

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