At the risk of sounding breathlessly evangelical, I believe in the evolution of more authentic democratic businesses, driven by the power of today’s empowered and enfranchised customers.
The relationships between businesses and their stakeholders – customers, employees, partners – are continually transforming, primed by an environment marked by the proliferation of choice, disintegration of trust and the powerful ever-developing agency, opportunity and access that social media represents.
This blog is intended to examine this business evolution. I’m interested in how that change comes about. How will inspirational theory be translated into the daily nitty gritty of running a business? What are the organisational changes that will be demanded? How will companies manage those changes. Who will drive and champion this? What will be the structures? How will working practices alter? And what of stakeholder trust, engagement and motivation?