Tag Archives: Zappos

Never hire the wrong person again

In the world of communications consultancy at least, you just can’t find good staff any more.

Mihaly Csikszentmihalyi

When I’m recruiting, I’m usually trying to hire into roles where people are tasked with creating intellectual value (producers, creatives, planners, consultants). The ones that really get it? They’re few and far between. Even when there’s a recession raging, the fight for talent is raging along too.

Then, once they’re on board, they might perform beautifully for a while, but it can be patchy. And clients expect flawless service – that’s the so-called hygiene level. Nothing less will do.

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